style and ornament

"To begin with, let me plead that you have been told of one or two things which Style is not; which have little or nothng to do with Style, though sometimes vulgarly mistaken for it. Style, for example, is not--can never be--extraneous Ornament. You remember, may be, the Persian lover whom I quoted to you out of Newman: how to convey his passion he sought a professional letter-writer and purchased a vocabulary charged with ornament, wherewith to attract the fair one as with a basket of jewels. Well, in this extraneous, professional, purchased ornamentation, you have something which Style is not: and if you here require a practical rule of me, I will present you with this: 'Whenever you feel an impulse to perpetrate a piece of exceptionally fine writing, obey it --whole-heartedly--and delete it before sending your manuscript to press. Murder your darlings.'" --Arthur Quiller-Couch, On the Art of Writing