An essay by William Zinsser on writing good English--for journalists specifically, but we can all learn from it.
"But ultimately you’re in the storytelling business. We all are. It’s the oldest of narrative forms, going back to the caveman and the crib, endlessly riveting. What happened? Then what happened? Please remember, in moments of despair, whatever journalistic assignment you’ve been given, all you have to do is tell a story, using the simple tools of the English language and never losing your own humanity."